JAMES PERSE Case Study – The Brand’s Central Character

James Perse began his company with baseball hats and tee shirts for the film industry. For the purposes of our study, let’s begin by taking a look at the 2nd product category of his company, women’s apparel. Find an image of a tall leggy blond with wind tossed hair. Clear, soft, and soapy clean skin…

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JAMES PERSE Case Study

I’ve been a huge James Perse fan since the 90’s. The simplicity and comfort of this casual lifestyle collection speak to my contemporary aesthetic, preferred ease when getting dressed, and the love of pieces that travel well. I started spending more time in Los Angeles last year hence I thought it appropriate to choose James…

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