NEWSFLASH – Free People’s Scripted Fashion Film

Hello to all.

“Roshambo”, the Free People Short Film, arrived on my desk a few days ago and I just have to share it with you! Beautifully done, I am thrilled to see a scripted fashion film. It’s the merging of both industries that speak to me, fashion and film.  I am excited for actors to have a new genre and stable of which to submit, audition, and perform. The same goes for directors, makeup, hair, crew and other behind the camera professionals.

From a branding perspective, I acknowledge Free People for creating an experience that is true to the brand on every level. Thank you for that!!!

Watch the video here and read below about the project, the cast, and crew!

http://vimeo.com/58375780

For the first time, Free People has produced a short film to embody the story that takes place in our latest catalog. Starring actor Christopher Abbott of the hit show ‘Girls,’ alongside model/actress Sheila Marquez, the catalog and film follow a love story: a touring band member and his bohemian beaut are unexpectedly reunited on a Brooklyn street and share a short time together in the city’s boroughs. What begins with sharing a coffee and a game of roshambo leads the lovers on a whirlwind romance, all building up to what seems to be an inevitable conclusion to their chance meeting. Set to the sounds of Lord Huron’s “The Ghost on the Shore,” the film brings the narrative of these star-crossed lovers to life with a fully flushed out storyline and a surprise ending. Please let us know what you think in the comments below!

Director (s): Guy Aroch and Jonathan Doe
Creative Director(s): Free People and Brody Baker for Starworks Group
Concept By: Free People
Director of Photography: Carlos Veron
Producer: Starworks Group
Associate Producer: Connor Doherty for Starworks Group

Chris: Christopher Abbott
Sheila: Sheila Marquez

Post Production Co: The Mill
Editor: Ryan McKenna
Colorist: Damien Van Der Cruyssen
Producer: Carl Walters