The word mentor can be traced to a 1699 book entitled Les Aventures de Telemaque, by the French writer François Fénelon. In the book the lead character is that of Mentor. This book was very popular during the 18th century and the modern application of the term can be traced to this publication.
The tutor Mentor is arguably the true hero of the book, much of which is given over to his speeches and advice on how to rule. Over and over, Mentor denounces war, luxury, and selfishness and proclaims the brotherhood of man and the necessity of altruism.
Our Mentor Moments will help us explore brands, look at examples of empowerment marketing, and create awareness around our consumer lifestyle.
Sylvie Obledo 