Personal branding. Some people are intrigued with the concept of how to improve, build, grow, extend, and increase one’s impressionable identity and therefore value, others are mortified with the idea. I continue to hear about the topic of personal brands…… last night while waiting to enter Ivana Chubbuck’s Master Class, earlier this week while watching “Why…
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NEWSFLASH – Free People’s Scripted Fashion Film
Hello to all. “Roshambo”, the Free People Short Film, arrived on my desk a few days ago and I just have to share it with you! Beautifully done, I am thrilled to see a scripted fashion film. It’s the merging of both industries that speak to me, fashion and film. I am excited for actors…
Read MoreJAMES PERSE – Case Study continued – The Brand Character’s Home……and what that tells us.
Understanding and truly knowing a character require intensive study of every facet of the brand heroine’s life. What she wears is the tip of the iceberg and the brand pyramid. When getting to know and truly understand a character, I dive into every aspect of her life. In addition to her wardrobe, there is the…
Read MoreJAMES PERSE Case Study – Which items in the Women’s Spring 2013 collection are not in alignment with the brand character?
Last week we identified the brand aligned visual of “JP”. I encouraged you to take a look at the collection and to ask yourself if you could see her wearing the pieces. Hope you had fun! And perhaps, if this is your style, you found a few pieces for yourself while perusing!! If you haven’t…
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Sylvie Obledo 