All articles filed in Case Study – Fashion

Understanding and truly knowing a character require intensive study of every facet of the brand heroine’s life. What she wears is the tip of the iceberg and the brand pyramid. When getting to know and truly understand a character, I dive into every aspect of her life. In addition to her wardrobe, there is the…

Last week we identified the brand aligned visual of “JP”. I encouraged you to take a look at the collection and to ask yourself if you could see her wearing the pieces. Hope you had fun! And perhaps, if this is your style, you found a few pieces for yourself while perusing!! If you haven’t…

James Perse began his company with baseball hats and tee shirts for the film industry. For the purposes of our study, let’s begin by taking a look at the 2nd product category of his company, women’s apparel. Find an image of a tall leggy blond with wind tossed hair. Clear, soft, and soapy clean skin…

I’ve been a huge James Perse fan since the 90’s. The simplicity and comfort of this casual lifestyle collection speak to my contemporary aesthetic, preferred ease when getting dressed, and the love of pieces that travel well. I started spending more time in Los Angeles last year hence I thought it appropriate to choose James…