Sunday, July 12, 2020 Travel not to escape life, but so life doesn’t escape you. – Unknown I moved a lot while growing up. It got to the point that I knew, just as I would grow comfortable in a new school, home, or neighborhood, there was a strong possibility I would need to learn…
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Is Health & Wellness the New Luxury? — The Business of Fashion
As consumers shift their spending from ‘stuff’ to transformative experiences, the traditional luxury industry is starting to take notice. via Is Health & Wellness the New Luxury? — The Business of Fashion
Read MoreThanksgiving Dinner for Your Multi-cultural Style
Ethnic Inspired Thanksgiving Dinners If you’re cooking this year’s Thanksgiving dinner and your personal brand style is influenced by other cultures, why not prepare the dinner in alignment with YOU? The sure tell signs of whether you should be including cardamom in your pumpkin pie are: ▪ Your home looks like you took an…
Read MoreMadonna’s insightful comment about Brands in her interview with Anderson Cooper – her latest project: “Art for Freedom”
At the forefront, Madonna has yet again provoked us and inspired. Check out her interview about her latest project: Madonna and Anderson Cooper – Shedding a ray of light on art and life. Take the time to listen to the audio version. And keep an ear out for what she has to say about Branding…
Read Moreyour personal brand relevance
Personal branding. Some people are intrigued with the concept of how to improve, build, grow, extend, and increase one’s impressionable identity and therefore value, others are mortified with the idea. I continue to hear about the topic of personal brands…… last night while waiting to enter Ivana Chubbuck’s Master Class, earlier this week while watching “Why…
Read MoreNEWSFLASH – Free People’s Scripted Fashion Film
Hello to all. “Roshambo”, the Free People Short Film, arrived on my desk a few days ago and I just have to share it with you! Beautifully done, I am thrilled to see a scripted fashion film. It’s the merging of both industries that speak to me, fashion and film. I am excited for actors…
Read MoreJAMES PERSE – Case Study continued – The Brand Character’s Home……and what that tells us.
Understanding and truly knowing a character require intensive study of every facet of the brand heroine’s life. What she wears is the tip of the iceberg and the brand pyramid. When getting to know and truly understand a character, I dive into every aspect of her life. In addition to her wardrobe, there is the…
Read MoreJAMES PERSE Case Study – Which items in the Women’s Spring 2013 collection are not in alignment with the brand character?
Last week we identified the brand aligned visual of “JP”. I encouraged you to take a look at the collection and to ask yourself if you could see her wearing the pieces. Hope you had fun! And perhaps, if this is your style, you found a few pieces for yourself while perusing!! If you haven’t…
Read MoreJAMES PERSE Case Study – The Brand’s Central Character
James Perse began his company with baseball hats and tee shirts for the film industry. For the purposes of our study, let’s begin by taking a look at the 2nd product category of his company, women’s apparel. Find an image of a tall leggy blond with wind tossed hair. Clear, soft, and soapy clean skin…
Read MoreJAMES PERSE Case Study
I’ve been a huge James Perse fan since the 90’s. The simplicity and comfort of this casual lifestyle collection speak to my contemporary aesthetic, preferred ease when getting dressed, and the love of pieces that travel well. I started spending more time in Los Angeles last year hence I thought it appropriate to choose James…
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Sylvie Obledo 